Sports Tomorrow Congress 2025 returns to MWC25, featuring FC Barcelona's Centre of Excellence

• Barça Innovation Hub to host event on March 3rd and 4th, also including an exhibition space at 4YFN, Europe’s most influential startup event, located at MWC25 Barcelona

• The Sports Tomorrow Congress, an integral part of the Mobile World Congress, is an epicenter of innovation where sport meets cutting-edge technology.

• This congress is a window to the future, providing a unique experience to explore how technology is transforming the sports world. It is an essential event for visionaries and pioneers, offering a stage to discover emerging trends and forge connections in an environment full of inspiration and limitless possibilities

This coming March 3rd and 4th, the 2025 edition of the Sports Tomorrow Congress, an innovation-focused sports conference run by the Barça Innovation Hub (BIHUB), is being held in Barcelona. This annual event brings together global experts in R&D and technology to discuss the future of sports in these fields.

For the third consecutive year, the congress will be held as part of MWC Barcelona, the world’s largest and most influential connectivity event, which is hosted annually in the city. This is made possible, once again, thanks to the strategic partnership between FC Barcelona and GSMA, a global organisation that unites the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change.

This year, BIHUB is taking its presence at MWC a step further with a dedicated space at 4YFN, which has showcased and powered the startup ecosystem, from AI disruptors to visionary VCs and corporate change makers, for over 10 years at MWC. This will provide startups supported by BIHUB with a new way to present their projects to a global audience. In parallel, BIHUB is also collaborating with GSMA Foundry, the organisation’s innovation hub, to work jointly hereinafter on upcoming projects in this field.

From historical weight to future creation

This will be the eighth edition of an international congress that this year has adopted the tagline “Hold the roots, mold the next”, a slogan that closely ties in with the club’s 125th anniversary and will serve as a springboard for debate around ways to combine historical legacy and identity with a forward-looking, bold, and inspiring spirit.

FC Barcelona’s Center of Excellence is playing a specifically important role at the 2025 Sports Tomorrow Congress by showcasing experiences in relation to talent management for athletes to thus spark discussions about the present and future of the football industry.

Online format now available

The latest edition of the Sports Tomorrow Congress will take place over two days at the Fira de Gran Via venue in Barcelona. Like last year, it will include a networking area and a large conference hall hosting ten thematic sessions designed to encourage dynamic exchange between experts and attendees.

The event targets professionals across the wide spectrum of sports disciplines and can be attended either in person (by invitation only) or in an online format, which is now available for purchase on the congress website.

“Hold the roots, mold the next”

In the world of sports, essence and historical values have become the best platform for projecting into the future. This edition of the Sports Tomorrow Congress celebrates 125 years of knowledge and legacy of FC Barcelona, highlighting how the club’s roots and history can shape the future of sports.

From Essence to the Future

FC Barcelona, with its rich history and deeply rooted values, has been a pioneer in the world of sports. This congress offers a unique opportunity to discover how not only the Club but the industry is utilizing its roots, history, and values to innovate and lead in the sports arena.

Celebrating 125 Years of Legacy

Since its founding, FC Barcelona has set standards of excellence and developed innovations that have left a lasting mark on sports. Barça’s history is not only a testament to past success but also a guide for future challenges and opportunities.

At the Sports Tomorrow Congress 2025, we will explore how this legacy continues to influence and shape the future of sports, providing a solid foundation for new strategies and methodologies.

Excellence

The congress will be the perfect stage to present FC Barcelona’s model of excellence, showcasing 125 years of dedication, innovation, and success. Through keynote speeches, workshops, and panel discussions, we will highlight the practices and philosophies that have enabled the club to achieve outstanding levels of performance and management in all its disciplines.

Other clubs and companies from the sector will participate, sharing their own experiences and approaches. This collaboration will provide invaluable insights into the strategies that have cemented the status of global leaders in sports and beyond. Join us to explore how tradition and forward-thinking have combined to create a legacy of excellence.

Connecting with the Future of Sports

By looking to the future from a solid foundation of roots, history, and values, clubs and companies position themselves as leaders in the evolution of sports. This approach allows for deeper and more meaningful connections with both athletes and fans, leveraging tradition to drive innovation.